Following up on an ill advised switch to a reggae based sound at the beginning of 2013, the artist formerly known as Snoop Lion, formerly known as Snoop Dogg, in his current incarnation as Snoopzilla has teamed up with Nu-Funk producer Dam-Funk in a return to Snoop’s West Coast roots in G-Funk.
Whilst ‘7 Days of funk’ could be seen as a cash in on Snoops roots in the G-funk scene, and on the current early 90’s revival going on just about everywhere we look and listen, the albums sound is very much a modernised take on the glory days of the proto-Gangsta rap G-Funk scene of the late 80’s/early 90’s. The use of autotune sits alongside synth lines instantly reminiscent of the LA sound of the early 90’s on the track of ‘Faden Away’ fostering a bridge between new and old. The production on the album is defiantly modern, utilising the very best of todays lush timbral palette to great effect.
‘7 Days’ represents the best of the past 10 years of Snoops career, giving off the impression that future albums from Snoop may also be as fruitful, or at least more humorous than a ‘reggae’ album (Snoop Cat and Quincy Jones anyone? Snoop could even call himself Snoop Catt), possibly heralding in a second wind for the legendary Hip-Hop artist.
Words by Richard Lowe